Personalised mugs have become popular not only due to their utility and inexpensive cost but also for their unique and innovative designs. Mugs are available in different variety and materials like; ceramic, bone china, acrylic and recycled plastic. Various themes are available for mugs like; photo mugs or official logos for office gifts, color changing mugs. These mugs come in shiny and attractive colors which has an embedded message or image which become s apparent when exposed to hot water. Apart from their unique and versatile design; they are extremely inexpensive. Due to this, they have become very popular in marketing and promotional offers. When a new product is launched, the main objective of the marketing plan is to increase the awareness of the product among the customers. The best strategy is to give a free gift to customers on the purchase of the product. Customers like to buy products that have a free gift promotional offer; personalised mugs are considered the ideal option as free gifts; since they are cheap and can be designed according the theme like; brand name or the product name. Mugs are high utility item; since everyone likes to drink tea or coffee, this makes them extremely useful and as a free gift they can persuade more customers to buy the product.


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